Property

A Property is everything AnyTrack manages for one website: the Tracking Tag install for that domain, its conversion source integrations, its connected Tracking Pixels, its settings (including the attribution window), and its reports. Every event and conversion belongs to exactly one Property, and the Property ID prefixes every Click ID it generates.

Property scope: one root domain

Use one Property per website (root domain) — never per page. Subdomains (www., shop.) share the first-party cookie and belong in the same Property, with the same Tag on every page. A genuinely separate domain is its own Property; connect the two with cross-domain tracking (the recommended setup for two-domain funnels — do not consolidate two real domains into one Property).

Property topology gotchas

The pixel-less Property dead end: a Property that records purchases but has 0 pixels connected sends nothing to any ad platform. Common shape: ads land on the main site (Property A, pixels connected) while the checkout runs on a hosted cart or booking domain tracked as Property B with no pixel. The fix is cross-domain tracking from Property A — never connecting the ad platform to Property B, which the ad click never touched.
Attribution settings live per Property — the attribution window (1, 7, 30 days, or maximum) is set in Property Settings.

Frequently asked questions

FAQ was last reviewed on 2026-08-01

Do I need a new Property for each page or subdomain?

No. One Property covers one website (root domain), and subdomains share the first-party cookie, so they belong in the same Property. Install the same Tracking Tag on all pages. Create a second Property only for a genuinely separate domain, and connect the two with cross-domain tracking.

AnyTrack records my conversions but nothing reaches Google Ads or Meta — what should I check first?

If the account has multiple Properties, check whether the conversions land on a Property with 0 pixels connected — often a separate checkout or booking domain tracked as its own Property. That Property records conversions but has nothing to send them to. The fix is cross-domain tracking from the source Property, not connecting the ad platform to the checkout Property — the ad click never touched that domain.